Documentation

B2B Platform Documentation

Build enterprise-ready Thai AI support that fits your team and your customer journey. This guide focuses on the business outcomes your customers care about.

Updated June 5, 2026

Overview

Our B2B product is for teams that need a reliable AI layer on top of existing customer channels. It is designed for operational teams that care about speed, consistency, and clear handoff paths to humans.

You are not expected to know internal architecture to start. Focus on the customer experience, approval workflow, and measurement loop.

Core capabilities

Multi-channel support

Deploy once and serve customers where they already talk to you.

Document-grounded answers

Train bots on SOPs, FAQs, product catalogs, and policy docs to keep responses aligned.

Smart handoff

Transfer unresolved chats to human teams with context preserved.

Language and tone control

Deliver professional Thai and English replies with your brand voice.

Launch in 5 minutes

  1. Step 1: Connect a channel

    Choose LINE, Messenger, Shopee, or Lazada and complete verification in your workspace.

  2. Step 2: Upload company knowledge

    Add FAQs, product docs, return policy, and promotions so the bot answers consistently.

  3. Step 3: Define fallback behavior

    Set what happens when confidence is low: clarify, offer menu options, or handoff to staff.

  4. Step 4: Assign permissions

    Configure team roles so only approved users can publish, approve, or audit bot changes.

  5. Step 5: Launch and monitor

    Start in shadow mode, review initial conversations, then switch to live.

These are customer-facing milestones. Internal team settings, retries, and observability are handled by the platform.

How conversations work

A typical conversation follows three phases:

Receive

Customer sends a message on an integrated channel.

Reply

Bot answers from configured business knowledge and policies.

Escalate

Low-confidence cases are transferred to live staff with context.

{
  "use_case": "order_inquiry",
  "primary_language": "th",
  "fallback": "human_support",
  "handoff_reason": "policy_confirmation_required"
}

Channels and integrations

  • LINE OA, Messenger, Shopee, and Lazada are supported for customer service reach.
  • Connect your existing CRM and helpdesk process with shared human handoff.
  • Upload FAQs, product sheets, and policy docs as a first-party knowledge source.
  • Use role-based access so only approved teams can change bot scripts and approval routes.

Billing and usage limits

Your plan includes conversation volume quotas, knowledge growth, and additional usage options for heavy production workloads. Contact sales for plan comparison and enterprise discounting.

Quick rule of thumb

Start with a realistic day-one volume estimate, then set monthly guardrails. You can increase limits once your team validates quality.

Security and governance

Security is configured with tenant isolation by default, and every critical action should be aligned with your internal approval flow.

For enterprises with legal/compliance requirements, we recommend using channel-level message retention settings, explicit agent policy, and monthly review of unresolved handoff cases.

Prefer a stricter safety posture for sensitive intents; you can set stricter confidence thresholds before handoff.

FAQ

Can we run this with our current customer channels?

Yes. The guided setup assumes you already use one of the supported channels and can onboard your business pages or accounts.

What happens when the bot is uncertain?

The recommended setting is handoff with context to live staff, so customers keep momentum and support quality stays controlled.

Do we need to manage the backend infrastructure?

No. Infrastructure, scaling, and runtime reliability are handled by the platform. You only manage your bot content, channels, and service policies.

Talk to our sales team